UK House – Midlands Takeover @ SXSW 2025
The Campaign will be attending SXSW. In collaboration with UKRI, Arts and Humanities Council and the Department for Culture, Media and Sport and Innovate UK, the Invest in UK University R&D Midlands Campaign will
- Showcase the region’s Creative and Digital Industry-related university, science and innovation strengths at the Midlands showcase and reception
- Align our delegation and showcase opportunities with the DBT and Innovate UK Sector delegations, Creative and Digital Industry cluster organisations, cultural intuitions and Film, TV, Gaming and Fashion companies from across the midlands
- Engage our university alumni active in Texas/attending SXSW
View the Mission Call
Full Midlands Takeover Programme 2024
Campaign’s Main Events for SXSW:
Investor Breakfast Roundtable |
UK Universities Create: Innovation, SXSW Reception |
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About SXSW
The SXSW Conference provides an opportunity for the global community of creatives to encounter cutting-edge ideas, discover new interests, and network with other professionals who share a similar appetite for forward-focused experiences.
Featuring a variety of tracks that focus on the most important breakthroughs in technology, film, culture, and music, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.
In 2024 there were over 1,200 artists from 55 countries on 65 SxSW stages.2
DOWNLOAD THE SXSW GO app
iOS: SXSW® GO – 2025 Event Guide on the App Store
Android: SXSW® GO – Apps on Google Play
Explore the UK House Programme @ SXSW 2025 >
Get Involved
The Campaign will be working with the Midlands Engine Partnership, DBT, Innovate UK, West Midlands Growth Company and the East Midlands County Combined Authority
Please select a Mission Point of Contact for you institution and email invest@midlandsinnovation.org.uk to register for the weekly Mission Development meetings.